Schlitz Is Gone, but First It's Getting One Last Hurrah

(milwaukeemag.com)

23 points by NaOH2 days ago

3 comments

  • basch2 hours ago
    Buried at the end of the article is the real story. "Schlitz" hasn't existed since the early 70's. They cut costs and ruined the formula and brand. In 2008 it was "revived" and a new beer took the name. Now someone else is brewing a completely different reconstructed formula for "the last batch" and throwing the name on it, again. And im sure itll happen again and again after that.
    • schumpeter2 hours ago
      Did I hallucinate drinking it in high school around 92-94?
      • throwaway0412071 hour ago
        No, it was around but it was probably just Stroh&#x27;s in the can at that point. I drank a ton of it at a dollar a can in the early 00&#x27;s (RIP J&amp;J&#x27;s Pizza, Denton, TX). This would have been after the PBR buy out and it was probably whatever the Stroh&#x27;s formula was.<p>I drank a bunch of these PBR owned zombie brands over the last 20 years, Black Label, Schlitz, Old Milwaukee, Lone Star, etc [1] and I&#x27;ve always wondered when I&#x27;m drinking one if it&#x27;s the same flavor as one from previous years or even if the flavor is consistent across regions (assuming PBR was just slapping labels on contracted brewing).<p>[1] <a href="https:&#x2F;&#x2F;www.beeradvocate.com&#x2F;beer&#x2F;profile&#x2F;447&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.beeradvocate.com&#x2F;beer&#x2F;profile&#x2F;447&#x2F;</a>
  • khazhoux37 minutes ago
    At my house, my dad always drank Schmidt’s Gay. Before the divorce, that is.
  • TMWNN2 hours ago
    Is Schlitz the beer company that Laverne and Shirley work for before moving to LA?
    • bryanrasmussen1 hour ago
      They worked at the Shotz brewery, an obvious Schlitz standin.<p>Hasenpfeffer is a yiddish dish, here is a video familiar to some older generations of someone who wants to eat some Hasenpfeffer<p><a href="https:&#x2F;&#x2F;youtube.com&#x2F;watch?v=OdXm-cb2cjQ" rel="nofollow">https:&#x2F;&#x2F;youtube.com&#x2F;watch?v=OdXm-cb2cjQ</a><p>Why is it Hasenpfeffer Incorporated in the jump rope rhyme they are singing as they skip down the street?<p>Probably because at least one of the characters is supposed to be Jewish, can&#x27;t remember which one, they also sing Schlemiel, Schlamazel - unsure of spelling, which are both Yiddish words, although only Schlemiel is somewhat familiar to the public.
    • EA-31672 hours ago
      That was Hasenpfeffer Incorporated, as per the intro song.
      • bryanrasmussen1 hour ago
        nope, sorry had to correct that - <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=48254643">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=48254643</a>
        • EA-31671 hour ago
          I thought it was an obvious joke given the reference to the song! “Shlemeil, schlimazel, Hasenpfeffer incorporated”