I see a Tolkien name on a tech company, I assume the founders deeply misunderstood Tolkien and probably are pretty gross. I haven't been wrong yet.
Same news here with 76 comments:<p><a href="https://news.ycombinator.com/item?id=47687533">https://news.ycombinator.com/item?id=47687533</a>
> Trademarks: our main mechanism of protection is trademark enforcement. When you see pi, it’s a product of Earendil, with Mario, the creator of Pi, at the helm.<p>Interesting, considering I doubt I will ever see Pi in the context of computing and not immediately think of Raspberry Pi first.<p>I realize that legally speaking they can hold a distinct trademark for software when the other Pi is hardware but it just seems odd to me to lean so heavily on the trademarking of a commonly overloaded two letter name.
Gotta admit, I’m a sucker for a well-dressed mysterious preview. Really excited to see what Lefos is all about.
Oh… not what I expected this to be about.
I unironically thought that it was going to be an essay on naming characters in fiction. Like simplicity vs. self-imposed complexity.<p>Ah, anyway, what's clear enough is that Earendil is a tragically bad name for a company.
I thought it was going to be an essay on the hero archetype from Earendil to Mario lol.
I thought this was going to be a comparison between the archetypal features of the Tolkien Legendarium and that of Nintendo games' lore, but no.
From browsing the Earendil website, I'm honestly not sure if this is a software startup or a cult...
There seems to be a pattern associated with grabbing names from Tolkien.
There's a dark irony in start-ups appropriating names from the work of a devout catholic attached to beautiful, old modes of life.
Palantir, Anduril...<p>The Dark Lord minions are really busy lately.
So, is Earendil, just Pi?
I was really hoping for some kind of Nintendo/Silmarillion crossover.<p>This is good too, I guess.