Meta will always need the next platform. Instagram, Facebook phone, Whatsapp, Reels, Marketplace, Portal, VR, AI... Some succed, some fail. When you are an Ads company, the surface where ads are delivered to is important. I don't think it's a fundamentally different business model from Google's. VR addresses an interesting and increasing niche of people that refuse human contact and prefer the online world - for those people clothes, going out, buying a car, spending money on whatever the current society spends money on might not be so interesting, instead a parallel, virtual world, might be.<p>As for Claude and OpenAI, no one has a revenue net positive business model yet. They are much better than Meta's Llamas, but the model quality doesn't equal cash in the bank. Things might still change in the end. More players are better for me as a consumer.