Advertising is, quite simply, a form of abuse. It is psychic violence that leaves no outward mark but diminishes its target by attempting to replace their perceptions, judgments, intentions with its own. A society with a pragmatic regard for its own survival would ban it outright.
The conclusion that every government came to after Bernays' "Crystallizing Public Opinion" is that the society who can be arbitrarily manipulated by propaganda is better because it's something like adding a rudder to a rudderless ship.
There are two kinds of advertising. I will call them "scarcity advertising" and "abundance advertising".<p>Scarcity advertising is, for example, "Joe's grocery now has cantaloupes" (back in the day when cantaloupes were not available all year). It's information - something is now available that wasn't available before.<p>Abundance advertising is, for example, "The Chevrolet SomeHotCar will give you an exciting life like the people in this ad. Don't you want that?" As someone put it (wish I remember who, I would give credit): "[This kind of] advertising attempts to make the person you are envy the person you could be with their product. In other words, it attempts to steal your satisfaction and then offers to sell it back to you."<p>The first kind of advertising is useful. The second is abusive.
Usually the second type is called “brand advertising”. The idea is to create a positive association with a brand and not expect you to take any immediate action. The first type maybe “action advertising” (I’ve heard other terms).<p>Most advertising is actually the first type.
I have run hundreds of millions in advertising dollars for dozens of companies. The vast majority of ad spend is the former category.
Is the first kind of advertising useful? It seems like there are better ways to obtain that information, like, for example a search. The benefit being that I only am presented with that information if I actually need/want cantaloups
How about an ad (assuming an honest product, since this thread is clearly about ads as such) in a remote village saying "get a work visa to Europe/US, you could live like these people with higher living standards!"<p>People who were quite happy being subsistence farmers are now aware, or much more aware, of the possibility of higher living standards. Doesn't seem immoral to me. Why would a car ad be immoral then? Perhaps it will improve the average purchasers life? I say it someone who is quite happy with a 15yo Honda Fit :)
> The first kind of advertising is useful.<p>What utility does the first sort of advertising have? At best it seems non-abusive, but it still clogs up our brains with crap we don't need and didn't ask for.
By what other means would people with a product or service to provide reach other people who are interested in obtaining that product or service?
Currently I think it is difficult to argue that advertising in its most visible forms have any serious benefit to people looking to obtain a service.<p>How often does an actual random advertisement shown on a billboard or a preroll youtube ad actually lead to a quality product? I think it is fairly common for people who are acquiring the best versions of things to do so primarily through research in forums or reviews, which is coming from the user looking from the product, rather than the product forcing itself into the mind of a given user to convince them to consume it.
Have you really never bought a product or service for some other reason than that you saw an ad for it?<p>People have plenty of other ways of finding out about useful products and services. You can talk to your friends and family, or go to a store and talk to a salesperson, or look up product reviews online, or even pay for something like a Consumer Reports subscription.
Friends and family can be influenced, although I'd still trust them above anyone else. But salespeople are incentivized to lie to you (sorry, it's true). Product reviews are astroturfed by bots now. Consumer Reports, too, has been captured by industry, and is largely useless now.<p>When the metric is "make sales and make as much money as possible", it will be incredibly difficult to avoid bias from people with a vested interest in selling you something. This is why advertising (admittedly, mixed with our current society) is so insidious: it's very hard to find a third party that isn't trying to profit off of you buying something.
> Consumer Reports, too, has been captured by industry, and is largely useless now.<p>Any evidence of this?
We replace push advertising (unsolicited messages) with pull systems (discoverability on demand).
Discoverability is a very difficult challenge, especially for small niches. Many customers contact my employer, saying that they didn't know our products existed (and many products have existed in some form for >10 years). If you can find a way to improve discoverability, you would be a hero to many niche businesses.
I truly don't care. I would much rather miss out on hearing about a few genuinely-desirable products due to poor discoverability, if the payoff is that I don't have to suffer the deluge of imposed advertizing I never asked for.
Obviously specifics make a huge difference here so it's hard to generalize, but generally, finding the market is not a new problem. In the current business environment, the entire ecosystem is rigged against you, forcing you to advertise. Consumers are so inundated with advertising that almost have no energy leftover, or any expectation that they need to go out and search. Worse, search is distorted in all the wrong ways because of the exact same incentives. Your competitors (or even poorly-fitting tangentially-related products) are stealing discovery from you by capturing searches through advertising. They can't even get to you because a wall of SEO stands between them and you.
Word of mouth. If you make happy customers, they'll readily tell others.<p>But the truth is most modern products aren't good enough to earn word of mouth.<p>A good example of how to work it right is Steam: while it is not perfect, most discussions give them benefit of doubt because most of the time they do work for the best interest of their customers, not just themselves.
Eeyup. Costco does zero advertising, and yet everyone knows about Costco. Why? Because they're good. In reality, the prices don't always work out, but they have so many other nice things: opticians, tires, a food court (with loss leaders!), rotisserie chicken (also a loss leader), solid products, etc. Costco exists to make money, sure, but it doesn't feel like they're trying to screw you. I can't say that about 99.9% of companies now.
Certainly not through conventional advertising. There's heaps of billboards where I live, and I'd have a very hard time finding one for a shop/service/political party/business that hasn't been around for years.
Meanwhile Maine banned them decades ago and it turns out the world doesn't end and you can still find ambulance chasing lawyers and weird cults just fine.<p>Hell, one of our best known lawyers in the entire state is a freaking injury liability one.<p>But hey, direct evidence of lack of harm never seems to stop all the cockroaches coming out of the woodwork insisting that the world fails if we can't have our eyeballs sold to the highest bidder at every second, and that a different world is just <i>impossible</i>. Gee, I wonder if those people are just ignorant, or maybe have some motivated reasoning, like if most of them were paid entirely by advertising revenue.
Sounds like someone else's problem, mine is "I don't want to see your ads".
Ideally none at all. They aren't entitled to my attention. I disagree with the very premise of this question.
> <i>By what other means would people with a product or service to provide reach other people who are interested in obtaining that product or service?</i><p>In my opinion, it would take quite a lack of imagination to ask such a question.<p>There's many many ways to reach people who <i>want</i> your product. Industry-relevant news publishers and conferences, professional/personal anecdotes (eg, blogs and recommendations), demonstrations and training offers, etc.<p>A different question would be: by what other means would businesses force their products on people who don't want them? Hopefully the answer is: none.
We built computers to store information and make that information searchable. Imagine! The place that sells stuff has a list of things...that you could search through...using a computer. Since you have to sell things somewhere, I am pretty sure the people selling them might put them in the place where people search for them.
They can put their information where it can be found easily by people who are interested-
Search. If they are interested, they will look for your thing.
I have never, even once, bought a product or chosen a brand based on advertising (of course you can point to subconscious conditioning, but that would not support the point you're making).
They wouldn't. That's the beauty of the plan; it's a feature not a bug.
classifieds, directories, that sort of thing
Everyone knows it was impossible to run a niche business before 2006 when Google thankfully shoved irrelevant advertisements in the way of everything we wanted to do!<p>There definitely wasn't prior art of entire industries building themselves up out of nothing by making something that was self evidently good and selling it to like five turbo nerds who made sure everyone they found wanted it.<p>That industry is definitely not for example the software services industry before about 2000, and there definitely isn't a huge trove of examples of literally two guys in a garage building software, sometimes mediocre software, and selling it to niche businesses.<p>That's definitely not the, like, founding narrative of our entire sector of the economy or anything.<p>There definitely wasn't such a thing like trade magazines where you could browse a vague and generic interest and find all sorts of awesome and expensive and niche products to buy for your hobby, like low production run test equipment or literal scams built by weird guys in a garage, again.<p>China definitely doesn't have a clear current example of a huge industry that runs basically from a bunch of guys with a box of junk in a stall in a giant physical building that westerners literally go to as a niche tourist destination that drives a bunch of niche product development.<p>No no, we definitely need to let Google rewrite the very words in front of your face to sell you whatever the highest bidder wants to sell you. How else could you possibly find things?
Free samples or in-store demonstrations like we used to.
Personal recommendations. Why would you trust someone with a pecuniary interest in selling you something?
Why is this getting down voted?
We can argue back and forth about the specifics but there is no denying we are <i>way</i> too far in the wrong direction currently. Buy a car? The dealership slaps their name on it. Every screen at every stage bombards you. Radio, music streaming, ads everywhere. Billboards, benches, bus stops, it never stops. I still occasionally see those tacky trucks with bright ads displayed on them just driving around.<p>A cursory search shows that the average person is exposed to ~5000 ads <i>a day</i> in the US. Everyone is screaming for your attention. It's not healthy.
Acceptable ad: "I write code. If you need code, consider me because [short list of objective attributes about myself, related only to coding]." <i>posted somewhere people looking for people to code go to find people to code. Consciously put there by someone that can be held accountable for choosing to post it. Doesn't evoke strong emotions, especially fear or hate, through barely related stories and imaginary. Doesn't contain any trackers.</i><p>Unacceptable ad: Everything seen everywhere.
Catalogues
Maybe these means should be employed in more moderation?<p>Certainly we wouldn't be better off if advertising were beamed 24/7 at full blast into your ears and eyes the second you step out into any public space.<p>About 5% of its current proliferation would be a nice target to aim for - maybe a maximum of 200 ads a day[1] - but if that still proves to be an issue, we could always go lower.<p>---<p>[1] With maybe five rising to the level of notice.
Organic searches and word of mouth.
> A society with a pragmatic regard for its own survival would ban it outright<p>Western society would cease to exist if it didn't continue its diabolical lies, falsehoods and abuse. The lies are not optional.<p>It is because of pragmatic regard for survival of the status quo that the lies do continue. That word 'pragmatic' is what keeps diabolical people from seeing themselves for what they are.
You say that like western culture is the worst here?<p>Where is it better? Russia? Where stating that a war is a war can get you in prison? China, where historical events, like 1989 at tianamen square are wiped out? North Korea where everyone cheers up to the beloved genius leader?
<a href="https://knowyourmeme.com/memes/no-bitch-dats-a-whole-new-x-wtf-is-you-talkin-about" rel="nofollow">https://knowyourmeme.com/memes/no-bitch-dats-a-whole-new-x-w...</a>
I imagine slave owners who didn't abuse their slaves felt quite righteous and even superior to other slave owners.<p>Where is it better? Who treats slaves better than I do, they'd say.
Can we not critique something without whataboutism? We're not talking about China or Russia, where presumably scant few HN contributors live.
A touch dramatic, chap.
I find it surprising that more people aren't dismayed at how many advertisements we are being exposed to daily. I think that once you're used to it, you don't feel much concern about it, but when you manage to cut a lot of them out (e.g. I have a pi-hole filtering a large portion of ads in my whole home) it becomes extremely upsetting to be dropped back into a place where they are everywhere.<p>Few things upset me as much as driving around a beautiful place and having billboards plastered up and down the highway. A few states have come to their senses and banned them.<p>The issue as a whole is that it genuinely is eroding the human experience. Being alive in a world where your eyesight is real estate to be filled with images that are meant to leave you with negative emotions with the intent of taking your money from you is bleak.
I strongly disagree. Hearing an ad makes me a little miserable/angry almost instantly, without even the context of the ad yet. They are one of the major categories of corporate mistreatment of humans, which together are the #2 most hideous by-design facets of our civilization, after war ("by-design" meaning to the exclusion of illegal activity).
Nobody in the comment section is apparently reading the paper, because the only subcategory that reached p<0.05 significance was newspaper advertising expenditure.<p>When they stretch the p-value threshold for significance to p<0.1, they claim magazine advertising expenditure reached that threshold.<p>TV, Radio, and Cinema advertising did not reach significance even at the expanded p<0.1 threshold.<p>The methodology of the paper is also not great at all. They looked at changes in advertising expenditure and changes in happiness measures and then tried to correlate the two.
This makes every single comment irrelevant/false?
The comments that assume this paper supports their claims about digital, TV, or radio advertising are not as supported as they seem.<p>Most comments are just airing opinions and grievances loosely related to the topic anyway.
I read the paper, there’s tons of interesting research showing advertising CAUSING certain effects (oftentimes good ones!) but, what’s the point of participating with that substance? People want to participate in a hand up-and-down motion on circularly adjacent partners about “advertising bad,” not learn something.
Between adblock, piracy, and generally avoiding services, and things that make me see ads…<p>it’s always really jarring when I visit my parents and I’m forced to watch cable TV. It’s like being assaulted.
I got assulted with a youtube ad recently I couldn't believe how bad it made me feel and I don't really know why. At least the ads on twitter are generally amusing in a way where it's some ai furries that look like kids or some outright scam, but having an ad pretend to be my friend / relate to me felt so offputting that it doesn't even make sense.
> At least the ads on twitter are generally amusing in a way where it's some ai furries that look like kids or some outright scam<p>Ironic, as most of the furries I know hate GenAI with a passion.
They're very annoying all around on YouTube. Hit skip, wait five seconds, hit skip again... and if you don't, there's a several minute ad??!
This. Even watching cable TV in a hotel room feels like a different life.<p>OTOH, my (teen) kids get a kick out of watching commercials sometimes, because it's something novel to them and they say it actually helps bring their attention to stuff they had no idea existed..
IIRC the wide use of adblockers in the US constitutes the largest consumer boycott in the world. Obviously there are some caveats that come with that statement, such as how you can simply download a specific browser and you're technically participating, but still interesting to me nonetheless.
The parent's cable is so bad. First of all, the ratio is way off. Like 60% content to 40% advertisements, and I'm being generous. Then it's SO LOUD. Maybe the decibels aren't actually higher (I think that was outlawed?) but these ad firms employ some top notch sound designers that make their ads almost impossible to tune out.<p>I have no idea how this is still a viable product. Coasting off Boomer's 50+ year old habits I guess?
Unfortunately it is very easy to get around dB rules with aggressive loudness mixing
Meanwhile plenty of the rest of the world still has strict limits on the amount of commercials per hour of content, and gets to enjoy more of the show they actually pay for rather than being sold a drug for a condition they do not have.<p>Reagan lifted some of those limits because "free market", because apparently a free market requires you to not get the content you pay for? Also so we could directly advertise to children more. Reagan literally removed restrictions to selling your child plastic shit and America loved it.<p>American consumers are so much more willing to put up with atrocious crap it seems.<p>It's a viable product because Americans work very hard to not look around and see the way other people have it in other countries, because they can't copy that, because america is "special"
Coming from Europe, US TV is really something dystopian. There's this constant stream of interruption to put as much ads as possible in your face, it's disgusting.
As Charlie Munger pointed out, our economy does not run on greed, it runs on envy. Why? Because advertising discovered insecurity as the most effective crowbar. Advertising is the bedrock of the consumer value system, which has been the basis for the US economy since the end of World War II.<p>What can we as individuals do about it? Recognize advertising as hostile and banish it. Most of us, instead, are trying to assemble a worldview out of mismatched pieces of advertising, which is not working out very well. When we write and think, we are often thinking in units of advertising, which is a horrifying realization.<p>Even the fact that this discussion is being framed in terms of Happiness and Satisfaction is downstream of those qualities being centered by the consumer value system. Previous societies might have considered integrity or duty primary.
Social Comparison and the Idealised Images of Advertising (1991)<p><a href="https://www.academia.edu/download/49742224/Social_Comparison_and_the_Idealized_Imag20161020-6744-wgwysu.pdf" rel="nofollow">https://www.academia.edu/download/49742224/Social_Comparison...</a><p>Lower Life Satisfaction Related to Materialism in Children Frequently Exposed to Advertising (2012)<p><a href="http://www.pattivalkenburg.nl/images/artikelen_pdf/2012_Opree_Buijzen_Valkenburg_Lower_Life_Satisfaction.pdf" rel="nofollow">http://www.pattivalkenburg.nl/images/artikelen_pdf/2012_Opre...</a>
Whenever I read anything like this, I am reminded that everyone should see Adam Curtis' "The Century of Self" (<a href="https://www.youtube.com/watch?v=EoMi95tfgP4" rel="nofollow">https://www.youtube.com/watch?v=EoMi95tfgP4</a>) which is about how Sigmund Freud's nephew created the cancerous style of marketing that is ubiquitous in our society.
I watched this more than 10 years ago and it remains the singular top recommendation I have to anyone who wants to understand modern society.<p>IT IS THAT GOOD.
Yes, this should be required viewing in high school imo.<p>As someone who used to think I was generally “immune” to advertising, I have come to realize the influence goes so much deeper than “see ad on TV, go buy product” and is instead a much, much darker sense of “the only way to get rid of this anxiety is to Buy More Stuff.”<p>His more recent Can’t Get You Out of My Head is also fantastic about how we got from There to Here from WWII to present day.
I watched this documentary almost 10 years ago now and it changed my life.
Yet how many of our jobs wouldn't exist without advertising ... I'm not saying it's right or wrong just a fact. Advertising is foundational to many modern industries, especially digital ones. Social platforms, media companies, search engines, news, free apps, podcasts, streaming tiers. A ton of your daily internet exists because ads bankroll the whole mess. Without advertising, half the tech economy collapses into subscription-only fiefdoms. Unfortunately if advertising vanished tomorrow, lots of companies would die, tons of jobs would evaporate, and the economy would contort into something unrecognizable.
If advertising is no longer financially rewarding, is there not an argument that labor could transition into a different sector of the economy?<p>Companies based around advertising would die, yes, but they only exist in the first place because of how lucrative the activity is. Nobody is sitting around dreaming of how they could sell ads better than anyone else while not thinking of the financial compensation. At least I hope they aren't.<p>If someone was saying "many people have jobs in running offshore internet sports betting companies, if we put regulations on offshore internet sports betting, it would remove jobs" wouldn't the natural question be whether those industries are actually productive to have people employed in, or if it's a harmful industry overall? Generally in my view its somewhat sad that the system as a whole optimizes for advertising work rather than orienting in a way that everyone could be putting their work towards something they see as more fulfilling.<p>There is certainly more need for product discoverability broadly than something like online gambling, but I think the more relevant conversation is if the current advertising model is more like a local minima preventing progress towards a more economically viable method of handling product discoverability.
"We can't get rid of this toxic part of society because what if people lose jobs?" has never really been a great argument. Like, maybe society could find a way to financially support people who transition to a new career (although if you've made any sort of money from ads, I'd argue that uh... you should've saved more, but whatever. Labor rights, etc.). "We ban something and then you're just out of a job" doesn't <i>have</i> to be what happens, it's just what typically happens. We can get creative, though! Other modes of governing society are entirely possible. We can both support people and keep them happy and healthy, while also getting rid of things like advertising. We just need to imagine a better world.
The best digital services I use are without exception ones I pay for with money.<p>The services I pay for with attention are without exception ones I have a love/hate relationship with, which maybe fulfill some occasional need but just as often I return to out of addictive pattern. It's not hard to imagine better ways to fulfill those needs which are simply not viable as businesses because of the competition from attention-paid services.
> the economy would contort into something unrecognizable.<p>You say it as if it was a self evident negative, but isnt that the goal of people who want to ban ads? To dramatically change the economy?
With GenAI, I suspect a lot that could be ad-supported will evaporate anyway.<p>How can you get a reputation for a high-quality well-researched podcast(/youtuber) when your voice(/face) can be cloned by the advertiser who buys a slot somewhere in your podcast(/video) to sell some snakeoil?<p>Are those your friends you're seeing on social media enjoying ${brand} or supporting ${politician}? Or did your friends all leave the site years ago, and these are just fakes, legally licenced by the advertisers from the social media firm thanks to a clause in the TOS that's hard for non-lawyers to comprehend the consequences of?
You're saying that like it was a bad thing...
OMG. This is like reading a headline that says "Cigarette Smoking is a source of dissatisfaction"<p>It is not advertising. It is a targeted attempt by other people to persuade you to do something for <i>their</i> benefit, their good. Without regard to the effects on you.<p>Do you remember the Marlboro Man persuading people to buy cigarettes? Many people made lots of money from owning that stock. Lots of people died. Lots of people got addicted. Lots of people suffered.<p>Do you remember Purdue Pharma? They made billions after persuading doctors to prescribe their drugs. They destroyed the lives of millions of Americans. Calling that "a source of dissatisfaction" is just wrong.<p>Targeting makes this persuasion more effective and more abhorrent.<p>You live your life, but targeted propaganda is designed to ensure that someone else gets the benefits. As though you were some domesticated animal.
It should not be surprising that advertising is a source of dissatisfaction, since that is <i>literally the point</i>: inducing a feeling of unfulfilled desire is the mechanism by which ads generate sales. It would be more surprising if advertising were found <i>not</i> to be a major source of dissatisfaction, since we would have trouble explaining why businesses spend so much money on it.
Thats why I singed out from ads everywhere I could. Adblocking everywhere it's possible, no legacy radio or tv - only add-free subscriptions or free alternatives, alt-apps for youtube, no social-media like f...book, twitter or (Thor forbid) tictok. I always reject any discounts, special offers when it require to agree to "marketing cominication". I block all robocalls and if any pass throu I chase down the company behind it and file complain to authorities (in my country it's illegal to contact anyone without him/her agree for it).
Not everything works of course and only ads I cannot block are OOH like billboards.
I support creators directly where it's worth and pay or donate for all sites/services/apps I use frequently (if applicable).
When I realized how much ads manipulate me and my thinking, I stopped consuming radio/TV stations that send ads. This was >= 25 years ago. Additionally, I never surf without ad blocking and use DNS based ad blocking on all my devices + in our home router (nextdns). Besides this, I like to pay for the content I am interested in - which helps against ads. This is my personal mostly ad free bubble, I couldn't stand it any different.
There is a basic correlation which doesn't need data or research. Advertising is about gaining people's attention and creating familiarity for a product. People's satisfaction is about gap between their expectation and actuals. Since advertising tends to increase expectations, it would lead to more dissatisfaction. This is a direct consequence.
I maintain a healthy depression without ads, the old fashioned way.
This doesn't even address the disastrous effects of overconsumption that inevitability follow from advertising. Advertising is destroying the climate and our planet.
Does anyone tax ad spend?
The UK has a 'Digital Services Tax', which is effectively an internet ad tax: <a href="https://www.gov.uk/government/publications/introduction-of-the-digital-services-tax/digital-services-tax" rel="nofollow">https://www.gov.uk/government/publications/introduction-of-t...</a> You could also argue that corporate taxes do tax ads, as they're applied to advertising-based companies, though these taxes usually don't 'target' ad companies. Corporate taxes are passed on to customers, employees, suppliers, or investors; usually one of the first three (and most often the first one), as that list is in increasing order of 'captivity'.
I assume you mean some percent of ad spend as a tax? Well, the cheapest ads to run are usually the most obnoxious ones. Taxing ad spend is a bit like taxing you more the nicer the building you build on a piece of land. You're directing the incentive in the wrong direction. A minimum fee per ad run perhaps would have an effect more in line with what you're thinking, I think, though I haven't thought about it much.
It is actually incentivized in some cases
Ad spend is usually tax deductible
Before a product can solve a problem, advertising must create the problem.
"what is happiness? It’s a moment before you need more happiness. You don't want most of it, you want all of it" - Churchill
Interesting finding from the paper:<p>Newspapers & magazines drive the negative link. TV/radio/film ads show no clear effect
I'd be in favor of significantly taxing advertising for the same reason that we levy "vice taxes" on booze, cigarettes, gambling, etc.<p>It would at the very least reduce the amount of it and select for advertising of a higher quality, cutting the noise a little.
I worry that such a tax would create a self-reinforcing monopolistic effect by making it harder for smaller companies to do it, thus enriching those that can afford to do it. Even if there's a threshold under which it's not taxed, it still benefits big corporations.
That's the benefit of just such a "Microsoft model": one throat to choke, as a manager once told me. A tightly regulated and taxed ad monopoly system would be a lot tamer, at least until it captures the regulators.
Taxation shouldn't be used to curb habits, that's what laws are for.
Well, we have to balance that with advertising funding a ton of things that we otherwise value but would rather not pay for. Transit, free wifi, little leagues, etc.
The reason it pays for that is through redistribution though, right? If they weren't receiving a monetary benefit from advertising, they wouldn't run them, and the monetary benefit needs to be larger than the cost to fund those things, otherwise it wouldn't be cost-efficient to run it.<p>By definition it shows an issue where we have a process that tricks human minds into thinking they aren't paying for something, when as a collective, we pay more for a worse service than we would have if it existed in a alternate framework.
Advertising either does or doesn't cause an increase in spending on whatever is advertised.<p>If it does increase spending on things being advertised, the absence leaves us with more money for all those other things that are currently ad-supported.<p>If it doesn't, it's a scam.<p>If those things supported by ads would be literally unaffordable by the consumers if not for those ads, because the consumers are so poor they have no money to spend, the fork is still true; it's just that if those ads work then they push those already-poor consumers into debt for things they'd otherwise not buy because they couldn't afford, making them even poorer.
No, we don't. Transit is primarily funded by taxes, then fares and only then ads. Ad-free municipal wifi exists in a lot of places. Etc.
How about we just tax companies, and give those things government subsidies? Same outcome, but without the ugly ads.
How did we have nice things that mutually benefit each other and society before advertising?
this isn't a "credibility revolution" paper, it doesn't show causality, it doesn't use randomization anywhere, and it is very much a post hoc ergo proctor hoc sort of thing<p>some evidence of the contrary: DTC pharmaceutical ads about Zoloft, a depression medication, <i>cause</i> better health outcomes<p><a href="https://www.journals.uchicago.edu/doi/abs/10.1086/695475" rel="nofollow">https://www.journals.uchicago.edu/doi/abs/10.1086/695475</a><p>not merely correlation but causation. the approach used here was part of a family of approaches that won the Nobel in 2012<p>another good one: advertising caused increases in treatment and adherence to medicine<p><a href="https://pubmed.ncbi.nlm.nih.gov/37275770/" rel="nofollow">https://pubmed.ncbi.nlm.nih.gov/37275770/</a><p>there is also a great paper that scary lawyer ads about statins CAUSE lower adherence to statins, so negative advertising causes negative outcomes. unsurprising.<p>i'm not saying that these two papers generalize to the whole of digital advertising. it is as difficult to generalize about global digital advertising at it is to generalize about the US defense budget - they are comparable in size (about $800b/y both) and complexity of missions. it does feel good though. i'm glad this comment will get downvoted by people who are not interested in actually discussing the merits of the paper versus their vibes.<p>instead you could look at it as a victory for the FDA, it has done a great job at regulating drugs (at least since 1965 when the SSA created medicare and the regulations started to matter) such that advertising them is mostly a good thing. You can extrapolate from there to say, well we should regulate what you can advertise instead of delegating it out to upvotes and downvotes on Facebook, which is really how bad and good ads are controlled.
Advertising for content-creators is just a tool to capture value provided to people. The vast majority of people would rather pay in advertising than pay in dollars. In fact, if you use hn.algolia.com and look around you'll see that paywall complaints are far more common than advertising ones. This also applies on Reddit and Instagram and so on.<p>So far there are a few known theoretical approaches to reward content-creators:<p>* subscriptions/paywalls<p>* advertising<p>* micro-transactions<p>Paywalls work if you have a high brand value with a relatively fixed audience that will accept a steady stream of content. The WSJ, NYT, etc. can command these. Even Slow Boring et al. can do that. But the majority of smaller brand value content creators face the terrible fact that brands have a Pareto property: the top few ones occupy almost all of customers' minds and then you're battling for a tiny portion of their attention. The subscription revenue is similar to a patronage model, and information in general has to be like this because replicating it is zero cost but obtaining it is high-cost. This means that you can easily be out-competed by the guy who just copies your stuff and posts it. You have to somehow convince your audience that it's worth paying for your <i>next</i> stuff.<p>Micro-transactions are the weakest model. They are infeasible and socially unacceptable because consumers expect the full range of financial protection they have on 'macro'-transactions - and that cannot come for free. This sets a floor on micro-transactions and the overhead makes that not worth it. To make it worse, a micro-transaction-based economy has the problem that you don't really incentivize the content creator. You incentivize the guy who can best capture your attention. Either SEO or submarine Word-of-Mouth or native advertising. It doesn't matter which. That guy can always undercut the creator because he's not producing the thing he's selling. It's worse for information-things like Slow Boring etc. Matt Yglesias cannot stop someone from copy-pasting his stuff.<p>For the vast majority of content creators, advertising is a fantastic thing. It allows this massive three-sided marketplace between consumers, content creators, and brands. It lowers the marketing effort so more creators can participate. It allows consumers to pay for content by getting things they want. It allows brands to reach consumers they want.<p>To be honest, I think Internet Advertising and especially the real-time bidding approach is as good as one can imagine for the vast majority of people to be able to consume all the content they want. It's led to this absolute explosion of services and information that no one could ever have imagined.<p>And the low barrier on running targeted ads has meant that even small indie bands can survive with a good marketing effort. Gone are the days when only the big multinationals were taste-makers. Now you have micro-audiences that smaller creators can reach and for whom it's worth them producing content for.<p>Honestly, it's fantastic to see. I'm a huge fan of advertising for what it's enabled. I prefer to use YouTube Premium, and I have my subscriptions, but when I didn't have as much money it was much nicer to be able to trade by allowing brands to be seen by me. So yes, there are the shady football streaming sites that will shove porno into your face, but you know the game going there. For the rest of the world, I think the websites are correctly on the frontier of value vs. annoyance.<p>Also, is it just me or are the results mostly statistically insignificant here? It seems like a grand claim with very weak evidence.
Capitalism (at least our form of it) requires consumerism. Consumerism requires advertising. You may think it's just an annoyance, but it's the foundation of our economy. A dissatisfied consumer wants more; a satisfied consumer doesn't.<p>Making as much money as possible off consumers is considered the highest business goal. Of course that leads to developing expertise in manipulating them.
I'll take this opportunity to get on a soapbox and preach: We need to shift our understanding of digital programmatic advertising to basically the pimp/hoe model.<p>It's population-scale digital pimping. They put your ass on the RTB street to turn tricks. You get mindfucked by--and maybe catch some viruses from--any John who wants to take a crack at you. In return, you get this nice cheap TV/YouTube/Gmail/article.<p>It's exploitative, dirty, exposes the bitches (i.e. you and your kids) to risks, and on a population scale it poses a serious safety and national security risk to our country. RTB bidstream surveillance means that all the data used in the pimps' matchmaking services can be used by many nefarious actors to physically track and target people, including spies, politicians, and other politically-exposed persons.<p>Would you let your kid turn tricks for a pimp to get a Gucci handbag? No? Then why would you let Alphabet pimp your kid out to get a YouTube video?